Sunglasses for small peeps who don't do gentle
Category 3 lenses and flexible frames, with a pouch, a cloth and free Australian shipping already in the price. The 0 to 2s get a strap too.
How Hey Peeps started
The good ones all came with a catch
By the time you had added a strap, a case and shipping, the affordable pair was not affordable anymore.
I am a Brisbane mum of two small kids, and I know how fast a quick trip to the park turns into three hours in full sun. Australia has the highest melanoma rate in the world and UV that regularly hits extreme. Yet I kept seeing kids at beaches and parks with no eye protection at all, or wearing cheap sunnies that had snapped by lunchtime.
So after maternity leave I skipped the return to the nine to five and built Hey Peeps instead. Category 3 lenses in flexible TPEE frames that survive being stuffed in nappy bags, dropped from prams, and tested by siblings.
You’ve got enough on your plate, so I’ve taken the thinking off this one. Everything is included: a pouch, a cleaning cloth, a free strap for the 0 to 2s, and free shipping in Australia.
You also won't find scare stories here, just real numbers, and we don't round them up. The sun is serious. We just don't think buying sunnies has to be.
Now go and get yourself a snack. You've earned it.
The range
Because the best sunnies are the ones they will actually keep on
Round, rectangular, keyhole, wayfarer-style and heart frames, in a colour range that runs from goes-with-everything black to a yellow you can spot across a playground. Two size ranges, 0 to 2 and 3 to 7, because a frame that slides down a toddler's nose gets thrown out of the pram.
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19Colours
From matte black to bright pink, with a stripe and a couple of two-tones in between.
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5Shapes
Round, rectangular, wayfarer-style, keyhole and heart.
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0Exceptions
Independently lab tested
All eleven lens models measured against AS/NZS 1067.1:2016, the Australia and New Zealand sunglasses standard.
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99.9%+
Of UVA & UVB blocked, measured on both lenses of every model.
We don't ask you to take our word for it
Most sunglasses carry a UV claim. Ours has a number behind it. Every lens was read individually in an independent laboratory, not copied off a supplier's spec sheet. All eleven models came back Category 3 and passed the standard's coverage test for children's sunglasses.
Testing covers the lenses on the samples submitted: transmittance, filter category and coverage area.
What every pair comes with
No upsells, no extras at the checkout
- Category 3 lensesFor the harsh Aussie sun, every day of the year
- Blocks 99.9%+ of UVA & UVBMeasured in a lab, not taken off a spec sheet
- PolarisedCuts the glare off water, sand and wet roads
- Flexible TPEEBends when it gets sat on
- Reusable paper mailerA second strip for a return should you need one, otherwise 100% recyclable
- Pouch and clothIn the box, not an add to cart
- Free strap, ages 0 to 2The only reason they stay on a baby
- Free shippingAustralia wide, on every order

Packaging
Packaged like we give a damn
Your sunnies arrive in a HeroHex mailer: FSC certified kraft paper, lined with paper honeycomb instead of plastic bubble wrap. Paper the whole way through, so the empty one goes straight into your kerbside recycling.
There is a second adhesive strip inside. Peel, seal, send something of your own, or recycle it.
Australian kids deserve clean beaches to play on. That starts with the small decisions, like what you ship a pair of sunglasses in.
We're big on happy faces around here:
A happy heart makes the face cheerful.Proverbs 15:13
Right, let's find their pair
Six quick questions, about a minute, and we will match their age, their face and their personality to the right frames.
