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With UV protection as strong as your toddler's grip.
Moment of silence for all those earrings safely stashed in a drawer...
SHOP AGES 0-2 NOWSunnies more durable than your sanity after school pickup.
Flexible frames that survive the chaos better than you do.
SHOP AGES 3-7 NOW
80% of Aussie kids aged 12-15 already show UV damage
And it starts way earlier than you think. Research shows UV penetration through the eye is most severe in children aged 0-2 years. Their clear eye lenses let in far more harmful radiation than adult eyes, making early protection absolutely crucial.
Source: UV Damage to Children's Eyes: Australia's Silent Epidemic - orthopticscpd.com
Australia's UV levels are no joke
Our summer UV regularly hits the 'extreme' range of 11+, but the danger doesn't disappear in winter. Even on cool days, UV levels often exceed 3.
Remember: temperature doesn't indicate UV intensity. Hats and sunglasses aren't just accessories, they're essential protection when UV reaches 3 or higher.
Source: www.myuv.com.au
Before age 10, children's eyes are wide open to UV damage
Kids' eyelids are delicate and their eye lenses are remarkably clear, allowing more ultraviolet radiation to reach the retina than in adult eyes. Early exposure leads to serious conditions like cataracts and macular degeneration later in life. The good news? Quality sunglasses protect both the eyes and surrounding skin.
Source: UCSF Benioff Children's Hospitals
