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Welcome to Hey Peeps!
With UV protection as strong as your toddler's grip.
Moment of silence for all those earrings safely stashed in a drawer...
SHOP AGES 0-2 NOWSunnies more polarised than your Instagram vs. reality.
For little Influencers with real Adventures.
SHOP AGES 3-7 NOWLittle Fashionistas unite!
Our Mocha frames are serving up serious style (and sun protection) - because tiny trendsetters deserve to rock 2025's hottest colour.
SHOP MOCHA MAGIC
Australia's UV exposure
is among the world's most intense. Australia's summer UV levels regularly hit the 'extreme' range of 11+, but UV danger doesn't disappear in winter. Even on cool days, UV levels often exceed 3. Remember: temperature doesn't indicate UV intensity – check the UV Index and protect yourselfand your little ones when it reaches 3 or higher. Hats and sunglasses aren't just accessories – they're essential protection. [Source: www.myuv.com.au]
GET THOSE SUNNIES ONBefore age 10
children's eyelids have delicate, sensitive skin, and their eyes' natural lenses are remarkably clear – allowing more ultraviolet radiation (UVR) to reach the retina than in adult eyes. This early exposure can have lasting effects. Over time, UVR exposure can contribute to serious eye conditions like cataracts and macular degeneration, which can affect vision later in life. The good news is that prevention is simple: quality sunglasses protect both the eyes and surrounding skin. [Source: UCSF Benioff Children's Hospitals]
PROTECT THEM NOW80% of Children
aged 12-15 years show detectable UV damage, and research shows that UV penetration through the eye is most severe in children aged 0-2 years, making early protection crucial. Wearing proper protective sunglasses can reduce the risk of UV-related eye conditions by 53%. [Source: UV Damage to Children's Eyes: Australia's Silent Epidemic - orthopticscpd.com]
BLOCK THOSE UV'S NOW
